our story
NATU was born from a deep love for Aruba’s wild nature, rich heritage, and the kind of travel that gives back.
Founder's Tale
Meet the founders, Josy and Roel, a young couple with passion for nature. While Josy — a Dentist by trade — grew up here in Aruba among mango trees, Roel — an Engineer and Merchant Navy Officer — grew up in Limburg (The Netherlands) and spent many summers exploring and camping all over Europe. Together they find joy in cooking, caring for their garden, and travelling. Exploring new places, being inspired by other cultures, especially by their gastronomy and hospitality.
NATU was born from their deep love for Aruba’s wild nature, rich heritage, and the kind of travel that gives back. The inspiration for NATU was born after their wedding, right here in the cunucu. A magical night dancing underneath the stars with the most authentic Aruba feeling, where the beauty of the natural surrounding charmed visitors from abroad and locals alike.
The Camp draws inspiration from their travels in South-Africa that same year, combining luxury safari stretch tents with Aruba’s rugged and desert-like terrain. It perfectly balances Roel’s love for camping with Josy’s desire for comfort and luxury.
Josy and Roel have been personally involved in every step of the creation of NATU, from concept development, engineering, project management, furniture design, and even taking part in — together with their family — the physical installation of the tents.
NATU was born from their deep love for Aruba’s wild nature, rich heritage, and the kind of travel that gives back. The inspiration for NATU was born after their wedding, right here in the cunucu. A magical night dancing underneath the stars with the most authentic Aruba feeling, where the beauty of the natural surrounding charmed visitors from abroad and locals alike.
The Camp draws inspiration from their travels in South-Africa that same year, combining luxury safari stretch tents with Aruba’s rugged and desert-like terrain. It perfectly balances Roel’s love for camping with Josy’s desire for comfort and luxury.
Josy and Roel have been personally involved in every step of the creation of NATU, from concept development, engineering, project management, furniture design, and even taking part in — together with their family — the physical installation of the tents.
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